Advise and support the most appropriate strategy to market diagnostic equipment in the German practice office laboratory (POL) market.
Secondary research to quantify the market and understand the reimbursement situation for specific...
Understand perception and market potential for 2 different product concepts for a new test for xx cell carcinoma
30 in-depth interviews with Pathologists and molecular labs that currently perform companion...
Understand product trade-offs based on user preferences for 4 different automation product modules.
250 interviews with decision makers and decision influencers in CC, IA and hematology laboratories
Support the development of a business case for a highly innovative product designed to improve workflows, efficacy and quality of test results in pathology labs
Qualitative Market Understanding, Market Modelling
Understand the market potential of a Presepsin test to be run together with other assays on a compact fully-automated POCT Immunoassay analyzer in Intensive Care of hospitals
40 interviews with intensive care physicians