Projects

Market Entry Strategy Primary Care, Germany
Support Request:

Advise and support the most appropriate strategy to market diagnostic equipment in the German practice office laboratory (POL) market.

dii Solution:

Secondary research to quantify the market and understand the reimbursement situation for specific...

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Product Concept & Market Strategy for a new cancer assay, EU5
Support Request:

Understand perception and market potential for 2 different product concepts for a new test for xx cell carcinoma

dii Solution:

30 in-depth interviews with Pathologists and molecular labs that currently perform companion...

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ConJoint Analysis for automated lab solutions, EU5, Argentina, Belgium, Brazil, China, Netherlands, Russia, US
Support Request:

Understand product trade-offs based on user preferences for 4 different automation product modules.

dii Solution:

250 interviews with decision makers and decision influencers in CC, IA and hematology laboratories

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Product, Market and Pricing Strategy to Guide Early Product Development, EU5, Sweden, USA
Support Request:

Support the development of a business case for a highly innovative product designed to improve workflows, efficacy and quality of test results in pathology labs

dii Solution:

Qualitative Market Understanding, Market Modelling

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Market Potential & Launch Support, Intensive Care, Italy, Germany, Spain, Turkey
Support Request:

Understand the market potential of a Presepsin test to be run together with other assays on a compact fully-automated POCT Immunoassay analyzer in Intensive Care of hospitals

dii Solution:

40 interviews with intensive care physicians

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