Information

… stands for market information, into which the data is transformed to support business decisions. dii differentiates itself by using standardised approaches to

Market Landscape Definition, Market Quantification and Market Qualification;
data evaluation and analysis;
and the use of statistical methods and specialised software, even in smaller samples

dii combines market and marketing research to feed data and information into our clients’ business intelligence. Market research examines aspects of the business environment; marketing research investigates business success factors. As a result of data transformation we service the following information needs:

Market Analysis
- Market definition
- Market segmentation
- Market size (e.g. installed base) and market forecasts (e.g. investment plans) at segment level
- Supply chain & distribution channel assessment
- Market trends / drivers & restraints / influencing factors
Competitor Analysis
- Competitive situation
- Market shares
- Strengths and weaknesses
- Benchmarking
Product / Service Analysis
- Concept testing
- Requirements (characteristics, pricing & price elasticity, etc.)
- Awareness and perception
Customer / End Consumer Analysis
- Identification and description
- Need and demand analysis: demand estimation & sales forecasting
- Customer satisfaction
- Branding and positioning
- Buying decision process: role of participants, decision-making criteria expectations
- Patient / end consumer behavior and requirements
Macroenvironmental Analysis
- Economic influences
- Governmental influence
- National / international regulations of influence
- Technological changes

Some of the above information is of a quantitative nature, while some is qualitative, and at times it can be both. Our Multi-Step Approach, which delivers an integrated combination of quantitative and qualitative market research aspects, is also reflected in the presentation of information in our reports and presentations wherever possible and suitable.